I don't enjoy writing
I don’t enjoy writing.
I see other people on Substack romanticizing writing. I wish I felt the way they do.
I love having written, but I struggle with the process.
I’m pretty sure this makes me a better writing teacher. I understand what my clients are experiencing. Like them, I worry I don’t have a knack for writing. It’s hard. It’s painful. It’s not fun.
But I know it’s good for us and essential for our businesses.
So we have to do it.
Without writing, I wouldn’t know who I am. I wouldn’t know what I think. I wouldn’t know what to do with myself.
I wouldn’t know how to help people or get clients.
People tell me I’m a strong writer.
But still, I do not like it.
People read my writing every day.
They respond. They comment. They click links. They buy things. They pay me significant sums of money for consulting and advice.
But still, I do not like it.
I started writing for myself about 20 years ago — right around the time I started building businesses.
This is the 71st* day in a row I’ve written and sent an email. 10 weeks straight. I haven’t missed a day.
You’d think at some point, I’d start to believe “ya know, I’m actually pretty good at this.”
But nah. It’s still hard. Whatever mastery is, I don’t feel like I have it.
I keep doing it because it’s good for me — and it helps me help you.