The Unusually Focused Manifesto v0.9

We write every day. No excuses, no exceptions. This is our discipline, our craft, our calling.

We get paid to teach people what we know. Our knowledge is valuable, and we share it unapologetically.

We operate outside the narrow confines of licensed professions. We’re not restricted by outdated rules or gatekeepers. We carve our own paths.

We use thought leadership to earn trust and create future value. Our insights build connections and open doors.

We don’t persuade; we prove. Our actions and results speak louder than any pitch.

We oversimplify. Complexity is the enemy of clarity. We break things down so they’re impossible to ignore.

We build the smallest possible audience. Quality over quantity. We want the right people, not just more people.

We make it easy to talk about us. Our work is our reputation, and we ensure it’s worth sharing.

We charge more because no one listens to a cheap expert. Our value is reflected in our price, and we’re not afraid to own it.

We use social media to collect feedback and email addresses, not Likes and Followers. Engagement isn’t a vanity metric; it’s a tool for growth and connection.

This is our creed. This is how we roll. If you’re with us, start living it. If not, step aside.

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