Universally painful themes that sell

Do you ever publish your thoughts, ideas, opinions, beliefs, stories, and insights about the following?

• Anxiety

• Focus (not enough)

• Distraction

• Motivation (not enough)

• Confidence (not enough)

• Productivity (not enough)

• Creativity (not enough)

• Clarity (not enough)

• Body image concerns

• Depression

• Loneliness

• Relationship problems

If you're trying to sell coaching, consulting or some form of expertise — some of your content should show, demonstrate, or state your perspective and experience with one or more of these.

The challenges that every person who ever might give you money is dealing with right now.

Does it include a universally painful theme or common area of psychological turmoil? Consider it green-lit.

This is not about being "authentic" or "vulnerable” for authenticity’s or vulnerability’s sake.

It’s about connecting with people by making yourself more relatable. When people find you more relatable, they’re more likely to trust you. And when they trust you, they’ll buy from you.

Simple as that.