You can't read the label from inside the jar

Marketing your own stuff is hard.

I’ve worked with hundreds of people on marketing projects over the last 15 years. If I include large groups — the number is in the thousands.

I can look at someone else’s stuff, and in most cases, figure out what to do in a matter of minutes.

But when it comes to my own projects, it ain’t like that.

I sometimes experience the same self-doubt and overwhelm my clients pay me to help them overcome.

It happened yesterday. It happened again today.

Usually, if I persist, I get through the sticking point.

If persistence doesn’t work, I take a walk or go to the gym. 

If that doesn’t get me past it, I call someone. 

Conversation usually does the trick.

When you’re stuck on a complicated idea, talk to someone about it.

It doesn’t need to be a “marketing person.”

Most of time, simple questions are the best.

“What are you trying to do?”

“What do you mean by that?”

“Is that true? How do you know?”

Talking about your work isn’t easy.

I get stuck believing that because I’m experienced — or that I’m an expert — I should never have this problem.

But then I remember it’s probably a good thing because I can more easily understand what you go through.

It’s all a part of why I’m your guy.