4 Comments
Apr 1Liked by Ryan Orrico

There’s a gangster writer named Joshua Lisec.

He’s written 80 bestsellers for all kinds of people.

He used to write standard operating procedures for a company. And he would meet with the manager to go through each procedure step-by-step with no steps missed.

He now uses this “ step-by-step with no steps missed” in his process of helping his clients nail their products and even books.

When you said gradualization, it made me think of this, and just how powerful it is to give those concrete step by step with those steps missed.

People feel pumped and it builds so much trust to be able to say “If you follow all these steps and don’t miss any you will get what I’m promising you’.

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Hell yeah. This is rad. Thanks for getting in on it. (it's hard to be sure by your username here, but you're Gary, yeah?)

You absolutely nailed it with "People feel pumped and it builds so much trust to be able to say “If you follow all these steps and don’t miss any you will get what I’m promising you’."

In fact, you kinda do them a disservice without the names because you're taking away one of the most powerful devices for building belief in a system/process. Their belief [in the system] is as important for their results as the damn system itself.

I'm gonna check out Mr. Lisec. Thanks for the ref.

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Man there’s no edit in this app! He’s a ghostwriter*

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I've noticed. I'm surprised they haven't fixed this yet.

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