Hell yeah. That makes it easier to know what to say — what to write. I used to have a [relatively] big list. 10,000 or so subscribers. They signed up through dozens of different channels for different things. I didn’t go a great job segmenting them, and eventually, it became such a convoluted mess, I got rid of it.
Sometimes I feel stuck with emails because I know I have to speak very specifically to a small group, but the only people I know well enough are those with whom I don't have a proper coach-client relationship with.
For example, sometimes it's like the only thing I can write is "I need money. You've told me you don't want to sign up for my offer but, at the same time, you're on my list so I want to know wtf to do with you in relation to my money problem. Let's work through this together."
And then I start thinking I need to know people better 1-1 before I have the right to engage them this way through mass email.
Great reminder. I have a small list now too, but had stopped writing. Started again and this helps me commit.
Sometimes I feel stuck with emails because I know I have to speak very specifically to a small group, but the only people I know well enough are those with whom I don't have a proper coach-client relationship with.
For example, sometimes it's like the only thing I can write is "I need money. You've told me you don't want to sign up for my offer but, at the same time, you're on my list so I want to know wtf to do with you in relation to my money problem. Let's work through this together."
And then I start thinking I need to know people better 1-1 before I have the right to engage them this way through mass email.