7 Comments

Great reminder. I have a small list now too, but had stopped writing. Started again and this helps me commit.

Expand full comment

Hell yeah. Good to hear, Noa.

How was the response after you started again?

Expand full comment

I actually didn't keep it up. I'm tired and burnt out. But thanks for asking.

Expand full comment

Heard. I know the feeling well.

Expand full comment

Sometimes I feel stuck with emails because I know I have to speak very specifically to a small group, but the only people I know well enough are those with whom I don't have a proper coach-client relationship with.

For example, sometimes it's like the only thing I can write is "I need money. You've told me you don't want to sign up for my offer but, at the same time, you're on my list so I want to know wtf to do with you in relation to my money problem. Let's work through this together."

And then I start thinking I need to know people better 1-1 before I have the right to engage them this way through mass email.

Expand full comment

What if you don't try to engage with them that way? You may consider not leading with a conversation about money. (not that you should avoid this topic entirely, and it's usually helpful/honest to do so)

What if you just told them a story? Approximately what percentage of them signed up for piano related content?

It's going to be awkward no matter what you do. But that's a good thing.

Expand full comment

I'm not clear on what you were referring to by "it's usually helpful/honest to do so".

It's not that I want to talk about money so much as it feels like they want to talk about it. It's the elephant in the room that shows up whenever I try actually connecting with someone.

Example:

There's a guy on my list who's replied to a bunch of my emails over the past few years. I had a long Zoom conversation with him once. He's paid me a couple hundred dollars. Recently, he told me he's given up on piano because listening to CDs is more enjoyable. He also made a comment about how hard it's going to be for me to monetize my list.

He led with money, not me. I'm just trying to connect, to respond to the stuff he said to me. I don't know where to go with him, but I figure that the answers will come once there's connection. But I'm ambivalent because to all outside observers it looks like I'm fixating on money.

Expand full comment