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I’m already looking forward to deactivating my Instagram account again.
I’m gonna give myself another 24-48 hours to finish what I need to finish, then I’m fucking out.
It’s ridiculous how quickly it sucked me back in.
I posted one video and a couple of Stories — a tiny fraction of last year’s output.
And all day, I was doing that thing where I catch myself checking my damn notifications without even realizing I’m doing it.
I get bored for a minute and next thing I know, my phone's in my hand, app open, snapping the Notifications screen down to refresh.
What the fuck is that?
I can even feel it beckoning as I write this email.
I mean, what’s the big deal, right? A quick look can’t hurt, can it?
Not good, man.
The video I posted “performed” well. I guess. 🤷🏻♂️
A few months ago, I would have been thrilled. In less than two hours, it had more views, likes, and comments than the four previous videos combined.
But I shouldn’t care about that shit. What matters to me is email subscriptions and money.
People did subscribe. Mostly free and a couple paid. (thank you, btw)
And there will be more before I’m done.
So that’s cool.
But all I have to do is spend a few dollars to get those same “results” (using ads) without actually being there.
What was the point of looking at the notifications all day?
There was no point. I didn’t need to know who liked what or how many people watched the video.
If what I care about is email subscriptions, all I had to do was check Substack.
I ended up distracted, overwhelmed, and angry. I don’t like how quickly this happened.
This reaffirms my decision to get off Instagram.
For the remainder of this 48 hours, I’m deleting the app between posts.