I know what you want

I lied to you the other day. Kinda.

I said I wasn’t doing this (writing every damn day) for you, but I had a sense it wasn’t true.

If it were true, I wouldn’t spend as much time as I do trying to figure out what the hell you want from me.

I started publishing every day one month ago today — and since then, I’ve spent dozens of hours on the phone talking to subscribers who respond with interesting questions or insights about what they’re getting out of reading these things.

Why would I do that?

As nice as it is to hear people tell me how great I am, that ain’t it.

I talk to my subscribers because I want to understand what they (you) want.

Is it marketing advice? Maybe a little.

Or ideas to improve your writing? Sure.

Maybe it’s entertainment? Yeah. Some. Who doesn’t want to be entertained?

But there’s more to it than that.

And I think I figured it out.

Actually, I figured it out years ago, but then I forgot.

I was reminded last night when I was watching “Jim & Andy” — a film documenting the making of the Andy Kaufman biopic “Man on the Moon.”

I know exactly what you want.

You want to be free from concern — specifically, concern about what other people think of you.

You’re not doing what you said you were gonna do — what you know you should do — because you’re too damn concerned about what other people think.

That’s what my whole Random Talking Video “movement” was all about.

60 seconds. No cuts, no edits, just turn the damn camera on, talk, and post it.

Hell, if my entire Instagram presence was about anything, it was this. An extreme demonstration of “freedom from concern.” The astute in the room may have noticed — as they were more likely to be able to look past the crazy.

I’m still trying to figure out how to teach it outside of my 1:1 client work.

But for now, I can sure as hell use my writing to demonstrate it.

And you know what?

I’m pretty sure that’s what your readers/subscribers/followers want from you too. They want to be free from their own concerns far more than they want more information and education.

PS - here’s one simple idea you can use to model freedom from concern for your people:

Write and send something that isn’t about your fucking niche.

🤯 What a concept.