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The Alchemy of Marketing: Turning Language Into Loyalty
I remember the moment it first hit me—this magic that a string of words, arranged just right, could make someone on the other side of the world do…
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Ryan Orrico
6
The Art of Thoughtful Alienation: Why You Don’t Need Everyone to “Get” You
“How do I create content that feels 100% me, without my high school crush from 1998 rolling their eyes?” If I could answer one question for good—just…
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Ryan Orrico
The Story of Random Talking Video
I used to dodge cameras like they’d reveal my deepest secrets.
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Ryan Orrico
From “Value Content” to Foundational Content: Why Tips Alone Won’t Build Your Reputation
Why do genuinely brilliant coaches—people with a track record of real results—still struggle to attract premium clients who truly value their work?
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Ryan Orrico
4

December 2024

How To Earn Trust Without Credentials: Letting Your Work Speak for Itself
What if the way you’ve been taught to earn trust is actually holding you back?
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Ryan Orrico
10
When Marketing Feels Forced: Understanding Compensation vs. Amplification
It’s frustrating, isn’t it?
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Ryan Orrico
2
The $5 Like: How I Turned Instagram Into a Tiny Black Market for Attention
A couple of years ago, I turned my Instagram feed into a tiny black market for attention—literally charging $5 every time someone liked my posts.
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Ryan Orrico
6
Everyone’s Watching, Everyone’s Posting: The Blurred Lines of Peer-Creator Spaces
Earlier this week, I was scrolling through Substack Notes—the part of the platform where you see posts from people you don’t really know—and noticed a…
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Ryan Orrico
5
No More “You Had to Be There”
When I first brought my writing over to Substack, I fell right back into old habits—firing off personal, off-the-cuff posts every day, assuming everyone…
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Ryan Orrico
Two Flops, One Lesson: The Course Creator’s Dilemma
Dana and Alex launched their first online courses with hopeful smiles.
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Ryan Orrico
Thongs for Modesty and the Limits of a Perfect Outline
I never expected that building a system to help organize Sarah’s story would lead me to something as bizarrely memorable as “thongs for modesty,” but…
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Ryan Orrico
Letting the Real Story Emerge
A few months back, I agreed to help a friend—we’ll call her Sarah—with her book.
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Ryan Orrico
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